Zlatan Ibrahimovic is one of the most popular and hyped athletes in Sweden and the letter “Z” has become his symbol.
What we did
To connect Stadium with Zlatan during the Euro 2012, a time when millions of Swedes set their hopes to him and football jerseys and boots are sold like crazy, we created an ad. It ran in Sweden’s largest newspaper prior to, and during, the Euro 2012.
The ad got massive attention in both social and traditional media. A comment in Sweden’s largest advertising journal, Dagens Media, summarized it for us: “Straightforward and fast and anyone who has ever laced up a pair of football boots knows the thought: what if I can be as good as…”