We were asked to generate PR for the champagne Nicolas Feuillatte. The mission was to place Nicoals Feuillatte in “everyday situations” – not to always associate champagne with celebration and festivities.
Nicoals Feuillatte is even better with a chantarelle sandwich on a wednesday.
What we did
We targeted important bloggers and digital media, making sure that they got the chance to enjoy Nicoals Feuillatte on a wednesday with a simple but great tasting sandwich. The target group got the message trough trusted channels.
The blogosphere enjoyed, shared and posted the message.
Reach: 445 761(the total amount of contacts)