Jack Daniel´s - The new bottle!

Jack Daniel´s choose to update their iconic bottle. We were asked to inform Sweden.

Insight
Classic design is holy. Good design is appreciated. People care about Jack Daniel´s news.

What we did
We handled all PR work and processed all relevant media channels. We made sure that a variety of photos and press releases were distributed widely and worked carefully with the follow-up-phase.

The result
The news spread. Widely.

Generated PR-value (AVE): SEK 715.000
Reach: (the total amount of contacts) 2.000.038