Jack Daniel´s choose to update their iconic bottle. We were asked to inform Sweden.
Classic design is holy. Good design is appreciated. People care about Jack Daniel´s news.
What we did
We handled all PR work and processed all relevant media channels. We made sure that a variety of photos and press releases were distributed widely and worked carefully with the follow-up-phase.
The news spread. Widely.
Generated PR-value (AVE): SEK 715.000
Reach: (the total amount of contacts) 2.000.038