Comedy Central is the only TV-channel in Sweden focusing merely on humor.
Laughter is good for us. Studies show that it can improve both your mental- and physical health. Comedy Central offers nothing but laughter. All day every day. Providing a safe haven away from stress, painful work days and the constant bad news reporting.
What we did
TVC:s, Facebook videos and outdoor campaigns in Sweden, Norway and Denmark selling Comedy Central’s own special product: laughter.
Over one million views on Facebook between the three videos. Countless number of comments, likes and interactions. A substantial increase in brand awareness and brand likeability.
If you have questions about this case or want to discuss it in detail, please contact Corinne: firstname.lastname@example.org